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Local SEO for Businesses with Multiple Locations

For any business managing multiple locations, the big question is – how are you supposed to manage these multiple locations on your website? Sure, creating a website for a business with just one location is easy, but things naturally get more complicated as you expand your geographic footprint. That is especially true for local SEO.  […]

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Special Security Considerations for Online Retailers

Anyone who conducts business online must face the fact that hackers will always want in, and e-commerce websites can be especially vulnerable.  As a business owner, it is your job to ensure that your website and all transaction information stays safe at all times. Unfortunately, this time of year – around the holidays – consumer [...]

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Restaurant Marketing 2018: Proven Strategies You’ll Want to Stick With

As marketing professionals, we’ve seen many trends come and go throughout the years, but it’s the truly great ideas that turn into gold-standard marketing trends that are applicable to all industries. In this post, we’re going to explore how these tried-and-true strategies can still work for you in 2018 – nothing flashy or fly-by-night. [...]

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Finding the Right Security Solutions for Your Network

In our previous article, we discussed how network architecture impacts your company’s data security. Next, we’re going to look at the steps you can take to keep your network secure, including ways that you can counterbalance normal, everyday human errors that put your business at risk. In taking measures towards finding the right security [...]

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Does Network Architecture Affect Security?

Though IT security has been a high-profile topic for quite some time, especially in recent weeks with issues once again grabbing headlines, the very concept of securing data, for the most part, has been more of a  secondary consideration.  Often, this is simply due to the fact that many developers tend to be more focused […]

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5 Must-Have Features of a High-Conversion Landing Page

In a perfect world, every business would have a fully-functioning website. It should meet all of their customers’ needs, whether they’re just looking for business hours, trying to contact you, place an order, or book an appointment. Sometimes, however, if you have a very specific focus in mind, you may want to create a separate […]

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Why Employee IT Security Training Is Essential to Your Business

Employee training is a natural part of the onboarding process for new team members. Why not incorporate basic employee IT security training to improve the overall cyber security of your organization? Everyone needs to know how to use your core software, and the use of computers is a given for most modern businesses. Unfortunately, that […]

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Why You Should Stop Ignoring LinkedIn Content Marketing

LinkedIn is a professional network that is ready-made for innovative leadership and content distribution.  It’s a wide-reaching social media platform that both connects and engages.  So, why are so few marketing professionals taking advantage of it? There are many who still view LinkedIn as a site best reserved for job searches, recruiting, [...]

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What Your Business Can Learn from the Discus Cyber Attack

Earlier this month, Disqus, a prominent networked community platform that’s used by hundreds of thousands of sites all over the web (including websites and blogs), was alerted to a security breach that impacted a database from 2012. This breach affected millions of users. For anyone using a web-based network of any kind, this is a […]

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What Your Marketing Team Looks for During an SEO Audit

For most business owners, the word ‘audit’ is enough to make them shake in their boots.  And, how about this thing called an SEO Audit?  Well, again, it’s not something that most are super eager to jump into.  But, what you may not understand, yet, is that an SEO audit is actually a great thing […]