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Leveraging User-Generated Content

In an age when the public marketers are trying to reach have become jaded and cynical of the idea of being “sold” a message, it’s not enough to simply sing your brand’s praise anymore.  So, to [...]

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Common IT Pitfalls and How to Avoid Them

Technology can undoubtedly be a great investment. That is, of course, if you invest wisely.  As technology these days changes faster than the time it takes to write out the letters I-T, it’s [...]

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Post-GDPR Remarketing on Adwords

It has never been more important for small businesses to get their display advertising and remarketing efforts in order so that day-to-day operations can continue without running into problems [...]

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5 Metrics You Should Understand When Measuring Digital Marketing ROI 

Even a glance at Google Analytics can be overwhelming if you’re not a marketing professional.  The sheer volume of data available can leave your head spinning and requires quite the talent [...]

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Email Marketing: What to Do When Spam Filters are Killing Your Open Rate

For marketing professionals who have been around for a while, specializing in lead generation and email marketing, some are starting to notice that their jobs are getting a bit tougher these [...]