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Tips for Writing Attention-Grabbing Social Media Ad Copy

Is your social media ad copy drawing the attention that you want?  Is it producing conversions, or is it simply falling flat? Make content creation more effective so that your social media ads [...]

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Tips to Increase Your Facebook Business Page’s Visibility

If despite all of your current marketing efforts you’re still not seeing the kind of engagement that you want and need through your business’ Facebook page, then it’s time to change up your [...]

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What Makes a Twitter Conversation “Authentic”

Social media has been a wonderful tool for businesses of all sizes to engage and interact with their users, followers, consumers, audience, fans and beyond.  However, some marketers still haven’t [...]

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What is “Smart” Content?

Data-driven personalization is commonplace in the modern world.  It’s yet to be entirely embraced by marketers, however, likely due to a basic lack of understanding around how it works.  [...]