What Makes a Twitter Conversation “Authentic”

What Makes a Twitter Conversation “Authentic”

Social media has been a wonderful tool for businesses of all sizes to engage and interact with their users, followers, consumers, audience, fans and beyond.  However, some marketers still haven’t quite mastered the art of authenticity. In fact, some still don’t...
What is “Smart” Content?

What is “Smart” Content?

Data-driven personalization is commonplace in the modern world.  It’s yet to be entirely embraced by marketers, however, likely due to a basic lack of understanding around how it works.  Fortunately, you’re already familiar with it, even if you may not even know it....