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Leveraging User-Generated Content

In an age when the public marketers are trying to reach have become jaded and cynical of the idea of being “sold” a message, it’s not enough to simply sing your brand’s praise anymore.  So, to counter this, brands are increasingly moving their content marketing efforts toward writing, shooting, designing, recording and publishing content that [...]

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Post-GDPR Remarketing on Adwords

It has never been more important for small businesses to get their display advertising and remarketing efforts in order so that day-to-day operations can continue without running into problems with GDPR (General Data Protection Regulation) restrictions.  We’re talking about the changes to AdWords advertising policies that are going to [...]