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3 Basic WordPress Plugins You Can’t Live Without

If you are exploring your website options for a new business or even planning to redesign an existing website, WordPress is a great choice that will grow with your business well into the future. There are several advantages to using this CMS, not the least of which is its ability to adapt to the needs of […]

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Signs It’s Time for a Website Redesign

Deciding how and when it’s time for a website redesign can be difficult.  It requires a great deal of commitment and trust in your web designer. Updates are inevitably necessary, though, because the alternative is having a website that frustrates visitors and drives traffic away which can be pretty costly to your business. Every website needs [...]

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New Year Website Checklist: Keep Your Business Relevant in 2018

The start of a new year is a great time to do a little housekeeping, and if you have a website (or other digital marketing, communications channels), that means it’s time to go through your digital checklist to make sure that everything is up and running in top shape.  Your website maintenance checklist should take […]

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What Small Businesses Need to Know About Ephemeral Content in 2018

The world of digital content marketing is in constant evolution.  Strategies and trends can change in the blink of an eye, and it is for that very simple reason that businesses need to make sure their content marketing strategies stay on top of the latest opportunities. Of course, above all else, it is important to […]

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What You Should Know About Quality Score and PPC

If you’ve just decided that you want to hire an advertising expert to run a pay-per-click campaign for you, there are a few things you’ll want to know. A concept known as Quality Score is at the top of that list, of course, because it has an enormous influence on the cost and effectiveness of your […]

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Local SEO for Businesses with Multiple Locations

For any business managing multiple locations, the big question is – how are you supposed to manage these multiple locations on your website? Sure, creating a website for a business with just one location is easy, but things naturally get more complicated as you expand your geographic footprint. That is especially true for local SEO.  […]

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Special Security Considerations for Online Retailers

Anyone who conducts business online must face the fact that hackers will always want in, and e-commerce websites can be especially vulnerable.  As a business owner, it is your job to ensure that your website and all transaction information stays safe at all times. Unfortunately, this time of year – around the holidays – consumer [...]

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Restaurant Marketing 2018: Proven Strategies You’ll Want to Stick With

As marketing professionals, we’ve seen many trends come and go throughout the years, but it’s the truly great ideas that turn into gold-standard marketing trends that are applicable to all industries. In this post, we’re going to explore how these tried-and-true strategies can still work for you in 2018 – nothing flashy or fly-by-night. [...]

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Finding the Right Security Solutions for Your Network

In our previous article, we discussed how network architecture impacts your company’s data security. Next, we’re going to look at the steps you can take to keep your network secure, including ways that you can counterbalance normal, everyday human errors that put your business at risk. In taking measures towards finding the right security [...]

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Does Network Architecture Affect Security?

Though IT security has been a high-profile topic for quite some time, especially in recent weeks with issues once again grabbing headlines, the very concept of securing data, for the most part, has been more of a  secondary consideration.  Often, this is simply due to the fact that many developers tend to be more focused […]