When Facebook first went public in 2006, few could have imagined how big the social media phenomenon, as a whole, would become.  Today, it’s said that 68% of all adults in the U.S. are using social networking sites, with more than 1.4 billion daily users just on Facebook!  

Businesses have also been quick to jump on the social media bandwagon, and today there are over 50 million companies using Facebook to promote their brand (and that’s just one social media platform!).  But, how can you really use social media to boost your company’s exposure? Let’s take a closer look at some things that your company can do to help build and grow your email list through social media:    

Social Media Business Groups – When you create groups for your business on social platforms, you’re creating a community and encouraging bonds among your devoted followers (i.e. clients, buyers, investors, etc.).  In return, their interest and vigor for your company entices others to join in (or buy into your products and/or services) and interact. Groups are a great means to engage customer-friendly responsive service and build trust.  These pages also open up a platform for you to regularly encourage customers to sign up for your email list without seeming too pushy.

Call-to-Action – CTAs are often eye-catching, bold, pop-ups or icons that appear on your website.  They force visitors to make a decision to either sign up or click “no, thank you.” It’s a great way to push your email list directly into the minds of your audience, and you can even do this on your social media accounts.    

Live Video – For businesses looking to promote products, introduce special offers or announce giveaways, hosting a Facebook Live video is a great way to go.  These live videos give you a chance to really display your expertise and invite viewers to subscribe to your mailing list for more content and information.  They allow you to engage in real-time with your customer base. You can answer user questions while monitoring their reactions to your content for instant feedback.  Then, from your live recordings, you can repurpose the video by uploading it to other social media sites for further reach.

Contests and Giveaways – Everyone loves something “free.”  And, through social media you can entice users to sign up to your email list in return for a shot at winning free products or services.  It’s engaging, immediately peaks their interest and you gain new leads and potential return customers. It’s a win-win for everyone!   

Headers and Visuals – With social media business pages, it’s important to make use of headers and visuals.  The header, for instance, is a chance to add a bit of flair to your business page that stands out against the bland, uniform look of the platform format.  They’re a great way to support your call-to-action by reminding visitors to click on the subscription button. You can make it as colorful and creative as you want.  You can even add a company tagline to further drive home your mission.

Sample Premium Content – Social media is a great tool for showing off your work in a way that appeals to your audience’s curiosity.  For example, you can create free samples of your work to be distributed among your followers, like say the first page of a premium article, or you can share product videos that walk consumers through the ins and outs of how something works and what it can do for them.  When you show off your work, it can really spark public interest and even bring in new crowds. Then, you can add a “find out more” note that directs users to subscribe to your email list to reveal the full content. Simply by piquing their curiosity, you’re guaranteed to boost your subscribers!  

To gain the ultimate exposure for your brand and continue its growth, you need to use social media to its fullest potential to attract more email list subscribers.  It’s as easy as making these small additions to your social platform pages, and soon you’ll be watching your customer base grow.

If your business needs support with email marketing or social media management, contact us today at 773.631.6851.