With SEO campaigns becoming more competitive, marketers are doing more to catch consumers’ attention. Beacon technology is a popular form of local SEO (SEO campaigns which gain added strength by focusing in on narrow locational targets). Lets take a closer look into what beacon technology is and what it can do for your business.

What is Beacon Technology?

 

Beacons are… tricky to describe. Look at the picture above. See those? Those little lumps are beacons. What beacons look like is not important – it’s what they do.

The Set Up

• Lucy approaches a mannequin in a store. She thinks “oh, that’s a cute blouse.” Suddenly, she gets a notification on her phone telling her what Shelly, the mannequin, is wearing. And guess what? It’s on sale.

What Just Happened…

• As Lucy approached the mannequin, she came within range of a beacon. This beacon was programmed to send push notifications to anyone within range. These notifications are a marketer’s “in” with a potential customer. In this scenario, the store was successful in capturing Lucy’s attention by notifying her of a sale.

Beacons can be used to:

1. Send information and ads to our phones.

2. Track conversions by keeping a count of nearby devices.

In doing so, beacons are effectively steering the consumer experience. While these are just two of the many uses of beacon technology, they are the two most utilized in the world of digital marketing. So, you know what they do. How do they do it? Doesn’t matter. That’s our problem. But what do they mean for your business?

The Race Is On

There’s a sort of process that happens when new mediums are introduced to the digital marketing industry. In the early 2000’s, only a handful of people knew about SEO and fewer still knew how to implement it effectively. Competition from early adapters drove its usage and popularity forward to where it is today. But this isn’t the early 2000’s. Digital marketing has become all but mandatory for businesses to compete. New mediums in digital marketing will likely be implemented faster than ever before.

As it stands now, most marketers with their fingers on the pulse of the industry (Realnets included) are in the exploration stages of beacon marketing. Many are still familiarizing themselves with the technology (and most of us are brushing up on their programming skills). This is your chance to strike while the iron’s hot.

This is your chance to influence the consumer experience without having competitors in your way. It’s a dialogue, not an auction for their attention.

Interested in Beacon Technology?

If you’re interested in what beacon technology can do for you business, contact Realnets today! We can help you gauge the potential of beacon marketing or the use of beacons for in-store conversion tracking. Call today to set the standard in digital marketing rather than have to meet it.

Check out this demo of Estimote Smart Beacons below!