Have you ever heard of Adwords extensions? If you own or operate any kind of business-related website, and you employ the use (in any small or large measure) of ads, there’s probably a point in your day when you log into your AdWords account to review the previous day’s performance. However, you login only to find that your site didn’t receive as many clicks as you’d hoped. You might also find that your daily budget spent entirely on clicks didn’t exactly deliver on the landing page conversions you were counting on either. Does this sound familiar?
Unfortunately, this happens, as online advertising is highly competitive. Businesses will do just about anything to get an edge over their competition, especially when dealing with PPC advertising (pay-per-click). But, this should come as no surprise since search results pages only allow ten PPC ads to be shown. Therefore, qualified clicks are valued at a premium.
Can You Boost Your Adwords Account Performance?
Fortunately, there is something that you can do to help boost your status and overall conversions. Google offers advertisers a variety of AdWords extensions to help increase ad rank and click-through rate. These extensions provide more “real estate” (i.e. they take up more on-screen space) on the search results page if your ad qualifies. Simply put, AdWords extensions give users more reason to click on your ad. And the best part about these extensions – they’re free! They’re built-in features that are designed to help you increase your visibility, click-through rate, and landing page views. So, any time an extension is clicked, you just pay the same amount that you would if a user were to click on your headline.
Some AdWords extensions are clickable with hyperlinks while others are not. But, what they all have in common is that they offer your ad a greater chance to be seen and clicked by making them more enticing to users. So, let’s take a look at some of the AdWords extensions that can be used to boost your overall sales and conversions.
Adwords Extensions You Should Know
Sitelink Extensions
As one of the most popular, if not the most popular, extension, sitelinks are clickable. The best way to use them is to link them back to specific pages that are thematically related to the text. They work well when linking users back to things like pricing pages, testimonials, free downloads, etc. By using links like these, you can give advertisers about an 8% rise in their click-through rate (CTR). That might not seem like much, but when you pair that percentage increase with the fact that the use of extensions also improves your quality score, lowers your costs and helps improve your position, then you can see how the benefits start to stack up.
Location Extensions
Location extensions, much the same as sitelinks extensions, are hyperlinked and clickable. This means that they naturally draw more attention to increase your CTR. These extensions are listed on their own separate line, thus increasing the size of an ad. What’s more is that on mobile devices, they have the added benefit of providing links with directions to your business and can also show rating stars alongside reviews.
Review Extensions
Review extensions are especially helpful for service-based businesses, as they help to display positive reviews on your ad (with hyperlinks to read reviews in-full). If you’re a service-based business, you want this because it provides social proof of the quality of your product or service that customers receive when conducting business with you.
Call Extensions
A call extension is exactly what it sounds like. It includes a number within your ad that people can call. You can see the display on desktops as well as on mobile devices where there is actually an icon that allows you to simply click to call. Through call extensions AdWords offers call conversion tracking so that your business can easily track call extension data.
App Extensions
App extensions only appear on mobile devices. Through them, users will find a link below an ad’s text or off to the right. Then, depending on your mobile device, you will be directed to an appropriate app downloading service, like Google Play or App Store, when you click on the CTA button.
AdWords extensions are more advanced features, but they are easy to set up and can hugely increase your landing page views and conversions. So, what are you waiting for? Employ the use of these basic, user-friendly extensions today, and let users get clicking!
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If so, you’re in luck! Our team has the expertise to boost your Adwords performance and therefore, your bottom line. Contact us today to learn how our services can drive your business forward!
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