For business owners, it’s incredibly important to know how to maximize your online presence and subsequent web traffic. Unfortunately, this most vital business aspect is often left unattended simply because business owners don’t know how to analyze or optimize their traffic stats. That’s where the use of Google Analytics comes in. No matter your level of understanding, anyone can learn to use this tool. We understand that some might feel a bit intimidated by the thought of analyzing data and statistics, but trust us, Google Analytics makes it easy!
If your company relies on search engine traffic to draw in customers, in any way, then it’s time for you to learn how to use this user-friendly business platform to your advantage. Your Realnets experts will be happy to walk you through this personally, of course, but we also want to break it down for you a bit here for reference. So, let’s take a closer look at what Google Analytics can do for you.
What is Google Analytics?
Google Analytics has become a very popular service among business owners in all industries and markets. It’s the number one tool for tracking everything from web traffic, to user data and conversion rates, and more. This free tool provides a complete run down of how your business performs online as well as analyzes the people actually interacting with your online presence.
The tracking capabilities of Google Analytics can help you learn how to optimize your website, opening your business up to whole new opportunities. But, first you must know what you’re looking at and understand which metrics you should be keeping an eye on.
Traffic
Audience and traffic data are the top choice in any webmaster’s data analytics arsenal. Your traffic data is the first piece of information that will load when you open your Google Analytics dashboard. This tells you everything you need to know about the users that visit your site, from organic to paid users. You will learn about who your audience is, what they do and all sorts of other important bits of information. Through your organic traffic, you will also learn just how many users are coming to your site from search engines (i.e. they typed something into a search engine, your site popped up, and they clicked).
Acquisition
Acquisition data gets more into the specifics of your site’s performance. It tells you everything from what content performs best to which landing pages are attracting the most users. This information is key because it is important to understand how your users are reaching your message and what they’re doing with that information, after. With this data at your fingertips, you can work to improve and optimize your website for a better, higher performing experience.
Engagement
Engagement stats are important because they tell you, not only how many people are visiting your website, but what they are doing once they get there. Google Analytics provides a wide variety of engagement metrics from bounce rates, to average times spent on your site, to average pageviews per visit. These metrics are a great way to tell how well your users are engaging with your website.
Conversion
All businesses are reliant on conversion rates. The overall goal is to get your message out, have customers receive that message, respond and ultimately request your product or service. Within Google Analytics, conversion tracking data can better improve your conversion rates by telling you exactly where your customers are coming from before they buy into your message. This allows you to better cater to their wants and needs for higher conversion rates. You can even set Google Analytics to track your goals for further monitoring of your overall conversion rates.
With a thorough understanding of Google Analytics, you can take your business website to the next level of performance, and we can help. Contact us to learn more about search engines, website optimization, performance metrics, and they can all come together for the long term success of your company.
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