When you work with an agency like ours in the design and development of a new website for your business, you may not know what to expect from that process (especially if it’s your first time). Our team will always keep you updated, of course, but it’s also nice to know what goes into the project, how it flows, and to what extent you will need to be involved. What you see is almost always just a fraction of the work being done. So, here’s an overview of what happens you hire an agency to build a new website for you:
Research and Planning
In the beginning, our team will gather information from you about your business and your objectives for your website. We’ll research your competitors, your niche, and what does or does not work for businesses like yours. All of this will be used to plan and coordinate the various elements of your online presence, including targeting and positioning. This foundation work is essential to a successful website – it won’t matter that you have a high-functioning, beautiful design if your audience doesn’t care to visit.
Copywriting and SEO
The copy found on your website serves two purposes. First (and most importantly), it needs to be a strong representation of your business, and it needs to speak to your customers and their needs. Second, of course, if search engine optimization. After all, if you’re going to speak to the right audience, you need to make sure they can find you in the first place.
Copywriting should be done with SEO in mind, but you should also know that final seo factors are not likely to be addressed until everything comes together and all of your content has been loaded to your website.
Design and Development
There is a lot more to consider than simple aesthetics when you’re talking about great web design. Design needs to not only look great, but it should also function the way you need it to. Your content should be laid out and presented in a way that serves your purpose (building your business and driving sales).
So, while it only takes a moment or two to review the work of your web designer, keep in mind that it likely took several hours to create. That time, of course, expands in proportion to the custom development requirements of your business. Development refers to the actual coding required to build the website, and it will often account for the largest amount of time spent on your project.
Review, Revise, Launch
Once your design has been finalized and you have approved the work of your team’s copywriter, all of those elements will be merged together for one final review. This is when you will be able to experience your website for yourself – see it come to life. If you have any revisions, those will be made, and you’re ready to launch!
If you are ready to invest in a new custom website design for your business, contact us today. We’ll ensure the process runs smoothly, and we’ll keep you informed every step of the way!
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