Video has been a heavy hitter in the world of online marketing since the inception of YouTube in 2005. Even before that, we were still consuming video advertisements in a variety of ways, including commercials and product placements in your favorite movies and television programs. It was not until the last few years, however, that video went from being a special bonus to something that is absolutely necessary. For Realtors®, that is especially true, because let’s face it: your industry is absolutely saturated! Trust us when we tell you that if you want to gain the competitive advantage, video marketing is an essential part of your real estate marketing strategy. Here’s how:
Say What You Need to Say In Less Time
There’s no question that Americans, in general, are very busy people. We are always commuting to or from work, running errands, or any number of other activities that make our days altogether hectic. So, although reading during that time is not exactly feasible, your busy audience may be more capable of digesting your information on the go if you deliver it in a video format.
Give Them a Taste of Your Personality
In terms of vibrant, engaging marketing tactics, absolutely nothing can outperform video. Coupled with the highly-visual social media platforms of today, video is the ultimate way to introduce yourself to your audience and make them feel as if they know, like, and trust you as a real estate professional.
Establish Expertise in Your Area Like Never Before
For years, Realtors® have been told about the importance of building a reputation as an expert. Everything that has been included in your real estate marketing strategy until now has been designed to help you accomplish that goal. Your use of video is going to keep you going in that direction, but it’s going to help you do it more efficiently and more effectively.
Sell Properties Faster, Especially to Long Distance Buyers
“Virtual property tours” have been used for quite some time, but in most cases, they are just slideshows of the photos that homebuyers have already seen in your MLS listing. Go above and beyond by having beautiful, professionally-produced videos designed for your property listing. Even in the role of a buyer’s agent, you can use video to help your clients preview a listing before they travel a long distance to see it in person.
In nearly every situation that you can imagine, real estate video marketing outshines every other tactic that is currently available. So, if your marketing strategy doesn’t already include video, now is the time to begin using it. Contact us today at 773.631.6851 to learn how we can help you produce top-quality videos for your real estate business.
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