What is Content Marketing?

What is Content Marketing?

Content Marketing strengthens your branding and drives lead generation through content such as blogs, infographics, ebooks, and videos. The digital marketing analysts at Realnets work with you to identify the sweet spot between your target market and your existing online following. We tailor content best reach your target audience and sprinkle it with calls-to-action encouraging contact form submission, social media following, and other opportunities for lead generation.

Content Marketing can take a couple different forms, including:

• Blogs: People are quick to overlook blogs, but companies placing a heavy emphasis on blogging are 13 times more likely to be increase their year-over-year ROI. Blogging was found to generate 67% more leads for B2B businesses. Blogs are a great way to keep your clients up to date on the latest news and insights from your business and the industry as a whole.

• Infographics: Infographics are a fantastic way to educate your clients with hardcore facts and stats in a fun and user-friendly way. You can sell potential clients on the return on investment they can expect from your services and strengthen your branding with fun visuals.

• eBooks: Offering downloadable ebooks as a PDF is not only a great way to educate your clients and position yourself as an authority on a given topic, but also to generate leads. Allowing users to input their email and contact information in exchange for an ebook is a set-it-and-forget-it method of generating easy leads. You know those who download the ebook are already interested in your services. Now you have a method of contacting them and they have a source of prolonged interaction with your brand.

Content Marketing from Realnets is a fantastic way to build your client base and strengthen your brand. Contact Realnets to learn more about our content marketing solutions and offerings!