Digital Marketing is, in a nutshell, marketing on the internet. It’s 2016. Chances are, even your mom is on Facebook at this point. And that’s unsettling. The speed with which the digital landscape has pervaded our personal and professional lives is unsettling. But just because it can be intimidating at times, doesn’t mean it can’t be useful.
Digital Marketing takes many forms and is broken up into many subgroups. Generally, the goal is to land conversions based on some combination of your website, email, blogs/content, online advertising, and social media. Each of these components plays into each other in a system we like to call “The Web of Digital Marketing”. Each component strengthens the success of the others, and together they can lead to a massive increase in new leads.
The most common components of digital marketing are:
- Content Marketing
- Email Marketing
- Social Media Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
These components all contribute to an increase in revenue in three ways:
- Branding: Branding is your chance to answer the question “who are you and why should I care?” whenever a potential client interacts with your business. This means developing a tone (both visually and verbally) which represents the aesthetic, style, and values of your business. You can strengthen your branding via social media, blog posts, newsletters, and web design. Familiarizing potential clients with your brand increases the likelihood of them thinking of you when they find themselves in need of your services.
- Lead Generation: Generating leads is a huge part of landing conversions and making a sale. You can pursue potential leads on social media by seeking out the people who interact with your brand. You can also pursue people who leave comments on your blog or other related content. Another option is to let the leads generate themselves by creating/promoting a contact form or a newsletter sign-up.
- Conversions: Conversions come in all shapes and sizes. It could be something as simple as filling out a contact form or subscribing to your email newsletter. It could also be something as big as filling a major order. No matter how you choose to measure and define them, conversions are too important to overlook.
Contact Realnets today to start bringing in new clients through Digital Marketing! Realnets has experienced marketing specialists working around the clock to provide our clients with high-quality data-driven digital solutions.
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