Have you ever noticed that most of the websites in a given industry all seem to say the same thing? It’s all just generic and bland, lacking any personality, detail, usefulness or emotion. How do you choose which brand and organization will best serve you and your needs? The odds are that you’ll just keep shopping around until you find a site that does it right and has the kind of copywriting that grabs your attention.

The importance of investing in professional, brand-targeted copywriting on your website and social media pages can’t be overstated. After all, this is where potential customers click on your site for their first interaction with your brand. So, it needs to impress. When it comes to brand-representative copy, there’s just no room for cutting corners or for run-of-the-mill content.

Every page on your business website is an opportunity to capture a customer. But, writing high-quality content requires more than just answering questions. It requires real time and skill so that it is fit to represent your brand and satisfy your audience. Copywriting directly affects how your brand is represented. It elevates your presence and your bottom line while adding value in many, many ways.

Let’s take a closer look at what it can do for you:

Good Copywriting Showcases Your Unique Brand. Copy written or posted to any of your organization’s sites should express your personality to better engage your audience. Your writing should promote your strengths and specialties while being attentive and understanding of your audience’s wants and needs. It should address your market’s specific conditions, thus showing that you have a deep understanding of the consumer’s perspective. All copy should be customized to ensure that your brand is memorable and distinct from your competitors’.

Good Copywriting Connects with Audiences. Thoughtful, well-written content conveys genuine care and concern for your audience by establishing trustworthiness and transparency. Your content should empathize with prospective customers’ emotions and guide them through their journey as a customer. With strong copy, you can articulate a real awareness of their needs, evaluate their options and help them make the easy decision to go with your company. Copywriting is your voice; it should be just as helpful written on the page as it would be verbally conveyed in-person.

Strategic Copywriting Can Execute a Customized SEO Strategy. To obtain a higher ranking, web pages must contain a minimum number of words, targeted keywords and highlight local modifiers to ensure that they appear prominently in relevant, organic search results. The on-page strategy and metadata should be customized for your company’s specific goals and market. By hiring or using a copywriter with search-engine optimization expertise, you can craft reader-friendly content that connects emotionally while still following a formula to increase site traffic.

Creative, Original Copywriting Ensures There is No Duplicate Content. Many websites and vendors make the mistake of using identical (or very similar) content on multiple companies’ sites. You do not want this to happen to you! While it will be disappointing and most unhelpful to your brand, search engines really don’t like familiar or generic content either. Google, for example, filters the results it displays to avoid showing multiple versions of the same information. This means that web pages containing matching verbiage will have low visibility in searches. You may even be penalized for using duplicate content. So, it goes without saying that this will have a direct impact on the volume of leads you’re able to capture, not to mention the damage it can do to your brand’s image.

Compelling Copywriting Converts Leads. Great copy is written with well-thought-out internal links and calls to cation. This automatically improves the user experience while also making it easy for visitors to contact your company. This is what you want in order to stand out among your competition as an organization who truly cares about their customer’s (and potential customer’s) wants and needs. Your copy should provide a clear pathway for your audience to get answers to frequently asked questions, to read related information and to perform the next logical step in the conversion process. In other words, your website and social presence should make it easy for anyone to do (and want to do) business with you.

The quality, tone, and style of your copywriting directly affects the way readers perceive your brand. More than just words on a page, it is your voice and human connection to those users on the other side of the screen. So, make sure that the message you want to be heard is clear, inviting and engaging.

Are you looking for a professional copywriter in Chicago? Realnets offers that and so many other services designed to help your brand succeed. To learn more about copywriting and our other digital marketing services, contact us today at 773.631.6851.