Android vs iOS: Which is Best for Business?
Every operating system (OS) out on the market comes with a list of pros and cons. Every user has their own experiences with their preferred OS. Every business has an idea of which OS they’d prefer to gear their applications toward, and every application designer creates with a specific end purpose in mind that’s aligned with a business’ needs. So, how do you choose which is best for your business and your specific audience? Is there one that’s better than another? Which variables should you actually be accounting for when choosing?
Today’s mobile OS landscape is dominated by two main contenders: Android and iOS. Each of these platforms comes with a huge array of beneficial features, so deciding between the two can be overwhelming. It’s all about knowing what you’re looking for. So, let’s break down these two operating systems from every angle. From design, to compatibility, to hardware, to security, here’s what you need to consider before choosing an OS for your business’ mobile technology needs.
Mobile Operating System (OS) Design
While the latest version of Google’s OS for Android has come a long way, it still doesn’t quite hold a candle to the sleek, beautiful experience that iOS offers. Apple’s OS is still more attractive and more intuitive than anything Google has on the market right now. Apple’s OS still holds a high reputation for its simplicity and user-friendly design.
Android on the other hand can still be confusing for some users to navigate with all of the adjustable features. However, because of Android’s depth, it offers more customization for those willing to dig around. iOS just doesn’t give users the same kind of space for user interface adjustments of functionality adjustments. Android’s OS is much more feature-rich.
Of course, with all this said, when it comes to the smartphone market and catering to your audience, usability is key. Apple’s iOS is the most attractive OS around and allows for users to do everything they need quickly and efficiently.
Because the iPhone is the most popular device in the world, software makers and accessory manufacturers have made it a priority over Android. This means that the apps, plugins, attachments, and platforms you and your users are using are very likely going to be supported by your Apple device. On the other hand, Android can be a bit more of a gamble.
One of the main considerations your business needs to look at is each operating system’s hardware availability. Will the presented smartphone features of Android or iOS work for you and your intended user experience?
Though iOS is unique to the iPhone, there are in fact lots of different types of iPhone models you have to consider. The iPhone is currently the most popular phone choice around the world thanks to their sleek design, fast, user-friendly nature, and exceptional cameras. But, even with each model’s evolution, they tend to lack cutting-edge features. Because of this, depending on your business’ needs, you might be drawn to Androids which offer more choices and room for unique features.
These days, mobile security should be a priority for businesses. Currently, iOS benefits from a better security reputation. Many vulnerabilities and security flaws have been found in the Android OS, but this doesn’t mean that iOS is bulletproof. It just means that fewer security issues have been found with Apple’s OS. Much of this is due to the fact that Apple is able to provide faster software rollouts. They can push updates to all devices, directly. Meanwhile, Android users have to wait for their phone maker to implement updated versions of Google for their specific Android skin. The latest iOS features have also implemented alternative sign ins so that you don’t have to provide username and password data.
There are so many factors to consider when deciding which line of device your business should adopt and design for. When it comes down to it, both operating systems come with a list of pros and cons. Security, app support, compatibility, and easy user design are all essential to a solid user experience. So, at face value, the advantages of iOS outweigh those of Android. But, choosing which OS will serve your business’ and your audiences’ best interest really comes down to your overall goals for reach and the user experience you want to provide.