If you’re a business running any kind of marketing strategy, you may have heard of an SEO audit. What is an SEO audit and why do you need one? Well, for one, it is something that absolutely every business should carry out from time to time to ensure that you’re capitalizing on all of your marketing efforts. An SEO audit is an essential tool when it comes to marketing and expanding your audience.
SEO Audits Measure Performance
An SEO audit is a tool that essentially identifies all of the poor performing areas of your website. SEO, or search engine optimization, takes a look at how well your website performs with search engines. It looks at this performance based on specific elements, like keywords and content. Websites that are found to have good SEO are those that rank higher in search engines, whereas those with bad SEO, tend to get lost in the search feed, as they’re pushed further down the results pages. “Good” SEO is always the goal; it makes it easier for your business to rank above your competitors so that people can find you, first. Simply put – you’d rather be ranked first than last, right?
That is why every business needs to conduct an SEO audit. Sure, the term ‘audit’ may sound daunting, but it is a chance for you and your marketing team to look deep into each and every part of your website to see what is performing well and what isn’t performing at all. SEO audits create full reports, analyzing data and share recommendations to help improve SEO and ultimately your website’s ranking.
What You Should Know About Keywords
When most people think of SEO, they simply think of keywords. However, an SEO audit is about so much more than keywords and phrases found on your website. A technical SEO audit is very involved and looks at your on-page SEO, meaning the keywords, header, tags, URL, etc. But, it also looks at everything that is involved off-page, like your sitemap, exposure leads (i.e. is everything leading back to your website?) and overall usability (i.e. is your site functional and user-friendly?). It’s a process best left up to the experts.
Why Do You Need an SEO Audit?
Aside from the most obvious reason that you should conduct an SEO audit to improve your website ranking in order to drive more traffic to your message, you need an SEO audit simply because your competitors will get one. Business is after all about competition.
Any competitor will be conducting their own SEO audit because it will help to improve their on and off-page SEO. They are going to want to make sure that keyword placement is right, their URLs are right, meta tags are good and that quality backlinks are all redirecting to their website. They will find areas of their site that are working well, but more importantly to you, their competition, they will find out areas in which they can easily improve their ranking.
It’s really very simple – if you hold off on conducting your own internal SEO audit, then you will be missing out and remain motionless while you watch your competitors move ahead.
So, What Are You Waiting For?
If you have any questions at all as to the functionality and results of your website’s performance, then you need to conduct an SEO audit, now. Regular audits, whether once a quarter or once a year, are recommended. More than just looking at keywords, you’ll be able to find out if you’re even using the right ones for your specific audience and if they’re correctly placed throughout your website. It’s also a chance to make certain that all links and traffic are being led back to your website to ensure overall conversion.
An SEO audit is a chance to make your business highly visible. Contact us today to learn how we can help your target audience find you!
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