What We Learned: Google Innovations Keynote

What We Learned: Google Innovations Keynote

Micro-Moments in a Mobile-First World The pay-per-click marketing industry just had a “State of the Union” of sorts. Last Tuesday, Google presented an Ads & Analytics Innovations Keynote address at their Performance Summit. The keynote emphasized (or,...
The Fuss About Fiber

The Fuss About Fiber

What’s All the Fuss About Maybe you’ve heard of fiber-optic internet on the news. Google Fiber’s slow spread across the country has made some waves in the media. Perhaps it came up in conversation with a tech-savvy friend. Maybe you’ve even heard of it while trying to...
What is “YMYL” (and How Can it Hurt Your Website)?

What is “YMYL” (and How Can it Hurt Your Website)?

Your Money or Your Life (YMYL) There are two topics Google takes VERY seriously when it comes to judging the quality of a page: your health and your wealth. Google has a special set of standards in place for these kind of pages (known as “Your Money or Your Life”...